
My first impression of this book was that it was super outdated- from the cover design to the actual images that accompany the essays, it's crazy to think that 18 years ago this was cool and modern! I loved the full spread images of McDonald's toys and Japanese food as well as seeing how food plating and photography has dramatically changed and improved over the years- majority of the food in this book I personally think looks quite grotesque and unappealing, however I found it really interesting to look back at a time period in food in which TV dinners and microwaves were new technology.


Overall I would rate this book 4/5. It was very insightful and informative and gave me a wide range of subjects to read about in which food and design are connected, allowing me to make an informed decision to choose which area I want to learn about in more depth.
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